The Message Is: “Look At My Butt”
They’re everywhere. I thought it was a passing fad, but this fashion statement is sticking around.
Teenage girls wear sweat pants with words emblazoned across the rear end. No matter the word,
“Cute,” “UCLA,” or “Pinch Me,” the real message is “look at my butt.”
I shake my head with envy. Do it while you can, girls.
My fashion consultants, my boys, tell me I could wear sweats like that. “BIG” or “WIDE LOAD” tickle
their fancy. They think “Danger: Hazardous Gas” would be hilarious. I think “Made You Look” would be
clever.
As women age, more words fit on the gluteus maximus. The classic, “Does this make my butt look
fat?” could be popular. Depending upon my mood, I’d wear “Yeah, baby, I still got it,” or “Thanks! No
one has checked out my butt since 8th grade.”
Mother-daughter sweats could become a trend. Daughter butt: CHEER. Mom butt: “Would you believe
this butt used to fit into a cheerleader skirt?” Mess with minds by stating “Objects in sweat pants are
smaller than they appear.” Just for fun, print in vertical letters: Cheek 2 Cheek.
Certain communities are banning billboards so I predict derriere advertising will be common in the
future. Young girls can make bucks renting their rumps to Nike with a big swoosh on the tush. Your
daughter could earn cash for college by plastering Heineken on her heinie. The Army could attract more
recruits with “Be all you can be” brandished on All-American behinds.
It’s bumper stickers, plain and simple. My more mature bumper could work for Jell-o.™ See it wiggle;
see it jiggle. Plastic surgeons could drum up business for lipo suction: 1-800-SUCK-FAT. Fitness clubs
could do a dual campaign. Tight buns wear “Gold’s Gym.” Doughy buns wear “Gold’s Gym? Is that next
to the donut shop?” Sort of the opposite of the old public service ad, “this is your brain/this is your
brain on drugs.” This is your butt at Gold’s; this is your butt if you don’t go to Gold’s.
Certain songwriters think bigger is better regarding the backside. Their lyrics could result in size
appropriate butt wear slogans. Small: “Bootylicious.” Medium: “I like big butts, and I cannot lie.” Large:
“Fat bottom girls, you make the rockin’ world go round.”
“If you don’t use it, you lose it” does not apply to butts. If you don’t use it, you get a whole lot more
of it. Sit on it and it will grow. My butt used to be a separate entity from my legs. Over time, they have
merged into a new flesh I call the “bleg,” the combined area of drooping butt into upper leg.
I need a butt bra to lift and separate my butt from my leg, giving me back the fanny of my youth. Bleg
be gone. Then I’ll wear words across the seat of my pants: “The butt stops here.”